Looking Back on 2019: The Top Home Design Trends of the Past Year

With each new year comes new trends—in food, in fashion, in entertainment, and, of course, in interior design. This year was all about sleek minimalism, and you can expect much of the popular trends of 2019 to carry through into 2020.

Here’s a look back on the top design trends of the past year—and which ones you can expect to stick around next year.

Nordic Touches

A Nordic inspired interior design.

If you put industrial design and minimalism into a Venn diagram, Nordic influence would be the overlap in the center. In practice, Nordic touches look like muted tones of gray and blue, dark metal and rich wood accents, and plenty of natural lighting. It’s clean, it’s bright, and above all, it’s stylish.

Here to stay?

  • In 2020, you can still expect to see many elements of the Nordic trend in interior design, particularly in color palettes. Keep an eye out for ways to increase the lighting and draw attention to colors in your own space!

Statement Pieces

Lights used as a statement piece.

This year was all about minimalism, but that’s not to say there wasn’t room for creative expression. Statement pieces—whether in furniture, lighting, rugs, or any other feature—were all the rage for pulling rooms together, including intricate wall lighting, ornate rugs, and curved couches and chairs.

Here to stay?

  • In our opinion, statement pieces will stick around next year, but in a different way. We expect there to be a move away from actual physical statement pieces, and instead a use of colors to draw in the eye—especially through furniture.

Plant Life

Houseplants, a popular 2019 interior design trend.

This year, everyone—but especially millennials—went all in on house plants. Check any hip Instagram or Pinterest account, and you’ll see rooms filled with potted plants on shelves, hanging plants suspended from the ceiling, and greenery atop every table. And it makes sense—plants not only boost your mood, but are also a great way to fill space in your home!

Here to stay?

  • Plants can be a bit of a commitment, so unless people accidentally kill theirs off, you can expect them to stick around for a while…at least through 2020. Next year, we may even see favor shift to larger plants!

Geometric Patterns

Geometric designs in a living room.

Honeycomb shelving, geo terrariums, octagonal mirrors—you couldn’t walk into a store this year without seeing some form of geometric home decor. The trend was in part influenced by its ability to mesh well with other popular designs, like industrial and boho chic.

Here to stay?

  • The dynamic nature of geometric patterns doesn’t fit too well with minimalistic design, so you shouldn’t count on this trend lasting into next year.

Dark Colors

A dark kitchen, a popular 2019 design trend.

Perhaps influenced by the blues and grays of Nordic design, dark colors were splashed throughout homes everywhere this year, particularly in kitchens. Edgy shades of black, grey, and blue blended well with metallic and wood accents and preserved that modern and minimalistic atmosphere.

Here to stay?

  • Dark colors certainly fit the bill for next year, but we also wouldn’t be surprised to see them moving out of favor as people gravitate towards lighter pastels and muted tones—which tend to open up the space a little more than the former.

Stay on Top of the Latest Trends

Whether it’s interior design or the hottest new spots in South Florida, my team is here to make sure that you don’t miss out any of the latest trends. Be sure to stay up-to-date with out blog, and check out my top picks around the area!

Thinking of making the move to South Florida? Browse my buying resources, use my specialized search tool to narrow down your options, and check out my area guides to learn about what life here has to offer. Once you’re ready to get started, I’m just a phone call away.

Sell Your Home Fast & for Top Dollar with My Extensive Marketing Plan

Pricing right. Staging for success. Flexibility with showings. There’s a lot that goes into selling a home…but none of it matters if you’re not getting buyers through the door. For that, you’ll need a marketing plan—and an effective one at that.

Luckily, I can help. Over the years, I’ve carefully developed a comprehensive, strategic marketing plan that’s tailored to each of my clients’ needs. If you want to get buyers through your door, here’s how I can help you do it.

Onsite Marketing Plan

A professionally staged living room.
  • Professional staging advice: Homes that are effectively staged not only sell faster than those that aren’t, but also sell for a higher price. I’ll help you create an in-depth, personalized plan to make sure your home looks its best!
  • Custom property brochures: I’ll create a custom brochure that highlights the best parts of your home. It’s perfect for passing out to potential buyers and other agents!
  • Buyer/broker prospectus: This packet will contain important info like survey, elevation certificate, maps, brochures, property disclosure and more, all in one convenient place.
  • Visitor follow-up and thank you card: As long as the buyer is not represented by another Realtor, I’ll be sure to send them along a thank you card after their showing, just to keep your home fresh in their minds.

Professional Photos

A drone hovering above a person's hands.

These days, buyers are more likely to tour a home online before ever seeing it in person. That means your photos can make or break the deal. For my clients, I hire one of the best photographers in the South Florida area, equipped with remote flashes and Photoshop editing to give you the highest quality product.

But it doesn’t stop there! I also utilize top Aerial drone technology to create stunning bird’s eye photos and video tours.

Print Marketing

A pair of glasses sitting on a print publication.
  • Magazine display ads: Want your home advertised to buyer’s agents in South Florida and beyond? With my marketing plan, you can expect a spot in renowned South Florida magazines and national/international magazines such as Christies International Real Estate.
  • EWM publications: The Southeast Florida-based EWM Realty has two publications: their “Lifestyle Magazine” and “Casa and Condos.” Both are mailed to specific neighborhoods and homes in the area—and both can feature your property.
  • Classified ads: Some of the best writers in the area will put words to the magic of your home, creating compelling copy that’ll be placed in papers like the Miami Herald, Sun-Sentinel, and South Florida Business Journal.
  • Postcards: You never know if anyone in your immediate area knows someone looking for a home nearby! I’ll send out “Just Listed” postcards filled with high quality photos and detailed info to a large radius around your neighborhood.

Email & Web Marketing

People pointing to a home tour on a laptop screen.
  • Email blasts: Since I’ve been working in real estate around South Florida for years now, I’ve built up an impressive collection of local contacts and potential buyers. I’ll send email blasts to both to make them aware of your property.
  • Professional video tours: Want buyers to be able to see what makes your home so one-of-a-kind without even leaving their couch? My professional video tours will showcase the finest details of your property.
  • Domains: I’ve got over 70 active domains on the internet, and I’ll make sure your home is listed on each.
  • Social media platforms: Google, Facebook, Instagram—I’ll use my established social media platforms to help spread the word about your home. Through increased engagement, you stand to get thousands of extra eyes on your property.

Ready to Learn More about My Marketing Plan?

That’s far from the end of what my comprehensive marketing plan offers. Want to learn more? Give me a call today, and I’d love to talk about what your tailored strategy might look like.

In the meantime, feel free to browse my additional resources for South Florida sellers. Any questions along the way? Just let me know!

South Florida Real Estate Marketing: The Scott Patterson Advantage

A home that's recently been sold, with a bright red "SOLD" sign out front.

Selling your home can be challenging. After all, you have to coordinate a lot of different moving parts. Plus, when it comes to South Florida real estate marketing, it can be tricky to know exactly where to start.

Luckily, you can eliminate the stress of selling your South Florida home by working with a professional real estate agent who knows this area better than anyone. As a longtime real estate powerhouse in the greater South Florida market, my team and I possess unique qualities, resources, and areas of expertise that allow us to sell our clients’ homes for the highest amount of money possible.

In fact, here are some of the many services we offer South Florida home sellers:

Onsite Real Estate Marketing

Two young adults browsing the Internet on their respective devices: a tablet and a laptop.

Allow us to be your consultant for selling your South Florida home. We don’t just stick a “for sale” sign in your front yard and wait for the buyers to come in; we’re proactive about saturating the market with images of your unique property.

We offer the following specific services guaranteed to impress buyers, attract them to your property, and keep your home top-of-mind.

Professional Staging Advice

Someone on our team will walk through your home with you and provide valuable insight into the best staging techniques and design options, for your home’s interior and exterior.

Custom-Tailored Property Brochures

Allow our team of designers to create glossy and full-color brochures showing off your home’s best features. We’ll provide a copy to every buyer or broker who comes to tour your home.

Buyer and Broker Prospectus

We’ll create an in-depth market snapshot of your home for potential buyers and brokers alike. It includes information like survey, elevation certificate, maps, brochures, property disclosure and more.

Visitor Follow Ups

This is something virtually no other agents do. We send a warm, yet professional, thank you note to all the buyers who come to visit your home.

Additional South Florida Real Estate Marketing Services

A real estate agent showing a young couple a home for sale.

Our marketing services don’t stop there! We also offer professional, high-quality photography (including aerial drone technology) to capture your home’s beauty from every angle.

Community Marketing

We’ll utilize our vast array of real estate connections in the greater South Florida area to provide your property with maximum exposure. Your home will be featured on the REALTOR® Caravan, to ensure that as many REALTORS® as possible see it to pass it on to their clients.

It will also be listed on our exclusive network of over 700 real estate agents throughout our affiliations.

Print, Mail, and E-Mail Marketing

We weren’t kidding when we said your home will receive maximum exposure.

This includes unique print flyers and unique email marketing messages to our network of REALTORS®, buyers agents, and prospective buyers across both South Florida and the country.

Extensive Online Marketing

Did you know that millennials make up the largest section of home buyers in today’s market? That’s why marketing your home online, where the majority of home searches happen, is absolutely crucial to getting your home sold fast and for top dollar.

That’s why we provide our listings with these unique online marketing services:

  • Extensive social media advertising
  • Listings and advertising on a variety of different domains
  • Enhanced real estate listings on REALTOR.com
  • Popular real estate website marketing
  • Google Posts and Ads

Ready to Sell Your South Florida Home for Top Dollar?

My team and I are ready to assist. Give us a call today to discover a new and advanced way to do real estate marketing in South Florida.

Here’s Your 2019 Update for the South Florida Real Estate Market

Luxury dining room.

With the new year comes new opportunities to invest in the South Florida real estate market! If you’re thinking about buying a property, or selling your current property, sometime in 2019, it’s important to keep on top of market conditions.

South Florida real estate conditions are expected to shift slightly throughout 2019. This is due in part to changes in the national real estate market, such as rising mortgage interest rates and a slow in the growth of home prices.

However, Florida remains an optimistic and highly valuable real estate market. Continue reading to learn everything you need to know about the changing South Florida real estate market in 2019.

Demand for Homes is Consistently High

Current inventory of Florida homes for sale will grow slowly over the next year. In addition, experts expect home prices to increase by about 4 to 5%. Industry leaders are optimistic about the state of the market in 2019. South Florida has always been a popular place to buy a home, and for good reason.

Florida residents enjoy beneficial tax advantages, including the lack of any income tax. As such, buyers from all walks of life, but especially retirees and “snowbirds” looking for summer homes, are attracted to the South Florida real estate scene.

Current Inventory of Homes is Low

Two red lounge chairs by an outdoor in ground pool.Across the United States, the current housing inventory has steadily decreased over time. This low supply of homes, combined with the consistent demand of homes in areas like South Florida, have created the conditions for a seller’s market.

If you’re interested in selling your South Florida home, it’s important to do some careful market research. A good starting point is finding out what your home is worth. Feel free to request a comparative market analysis from my team and I. We’ll research your home, inspect the market, and compare your property to similar properties in the South Florida area.

Mortgage Rates Expected to Increase

One key factor in the changing South Florida real estate market is the increase of mortgage interest rates. The interest rate for a 30-year fixed mortgage will rise to an average of about 5.25% by December, according to experts.

Growing interest rates are expected to tamper buyer demand, which is why home prices aren’t expected to increase rapidly this year.

Some Key Takeaways for the 2019 Real Estate Market

Saleswoman presenting a new project property on digital tablet.Long term investors in the Florida real estate market remain optimistic. The strong Florida economy combined with consistently high demand for homes in Florida have kept home values high.

As a result of ever-changing market conditions, there’s a new demographic of buyers to keep in mind. Many industry experts expect home demand to increase as a result of a newer, and younger, generation taking over the market. Millennials are currently the largest pool of potential homebuyers. In particular, households under 35 years of age are beginning to buy homes in South Florida.

As such, current Florida homeowners can expect home demand in South Florida to remain robust.

Making a Plan for Your Real Estate Ventures in 2019?

We would love to be a part of them! Give our team a call today to discuss all your 2019 real estate plans in South Florida. Whether you’re thinking of buying or selling real estate in South Florida, we’re here to help.

Have a question about the South Florida real estate market? Please don’t hesitate to reach out. I’m always happy to help.

‘Til next time,

Scott

 

Buying or Selling A $1M Plus Home? EWM in South Florida is Your Expert Resource!

graphic for scottSome South Florida real estate agents close a $1 million home transaction once in a blue moon. And others, like EWM in South Florida, make it a core part of their business model.

Who would you rather work with when buying or selling YOUR $1 million plus home?

It is with great pleasure that we report to you that EWM was recently recognized as THE leading luxury brokerage in Miami-Dade and South Broward counties for listing single family homes over $1 million.

So what exactly does it take to hold this distinguished position in the region? It means:

  • Selling a $1 million plus residence every 13 hours
  • Closing 335 transactions in excess of $1 million each during the first six months of 2015
  • Selling homes at an average sales price of $2,559,020
  • And completing a total of $857 million in luxury sales between January and June of 2015.

Now that we’ve told you what we’ve done to get this distinction, we want to take a moment to share with you how we provide the most excellent luxury home sales services in South Florida.

What We Provide For You as a Luxury Home Seller

When you work with us as a home seller, we will work tirelessly to ensure that your home is being marketed to interested and qualified home buyers and that it fetches the highest price possible on the market.

Some of the specific tools we offer include our marketing plan for sellers, tips for showing your property and tips for pricing your property.

We also offer you access to our valuable home selling blog!

What We Offer to Our Luxury Home Buyers

As a home buyer, we will search high and low for the ideal South Florida luxury home for your lifestyle and price range.

Plus, in addition to thoughtful advice, some of the valuable resources we offer to our buyers online include a guide to South Florida communities, Buyer FAQs and School Information.

20 Most Recently Listed EWM Estates For Sale

Start Working With An Award-Winning South Florida Team Today!

As you can see, when it comes to luxury real estate in South Florida, no one knows it better than our expert agents at EMW!

Thus, when you’re ready to enter the market as a buyer or seller, be sure to connect with us!

Until next time,

Scott

Sears Proposes Replacing Aventura Mall Store with Village

aventura renderingA major redevelopment could be on its way to Aventura, Florida, according to a recent article I was reading.

Evidently, Sears recently submitted a development proposal to the City of Aventura. In that proposal, Sears is recommending replacing its current store location at Aventura Mall with a little village.

This village would be comprised of retail, office and even hotel space.

Currently, Sears occupies two stories at Aventura Mall. But under the new plan, Sears would only occupy 20,000 square feet within the 250,000-square-foot village.

Developers want to call the project “Esplanade at Aventura.” If it is approved, industry analysts are already saying it would be better than the existing Piazza at Aventura Mall where Cheesecake Factory is located.

What Do You Think About Sears’ Plans?

Do you think it would be a good addition to the mall? Do you think it’s a wise business decision on the part of Sears? Would you rather see Sears stay the way it is?

I would love to hear your thoughts!

I’ll also make sure to keep you posted as these proposed plans go forward.

Meanwhile, if you’re considering entering the market anytime soon as an Aventura home buyer or home seller, make sure to contact me, Scott Patterson.

I’m your dedicated South Florida real estate expert and I will work hard to get you the results you want on the local housing market in Aventura!

South Florida REALTOR® Once Again Joins Elite Real Estate Ranks

Scott Patterson It’s always exciting when one is recognized for one’s work. It really reinforces and energizes you to keep doing what you do best!

Recently, I was recognized for my outstanding work on the South Florida real estate market.

In fact, I was again ranked as a Top 10 Agent across our company, EWM Realty International. That’s quite an honor, especially given that there are nearly 800 incredible agents working within our real estate company.

I am so honored to be recognized for this distinction.

On The South Florida Real Estate Market, I Get Results for You!

Ron Shuffield, the president of our company, recently spotlighted the company’s Top Achievers for 2013. This year, I was part of this elite group of real estate experts!

Perhaps you saw my picture in the Sun Sentinel or the Miami Herald, recognizing me and others as a member of the 2013 EWM Chairman’s Club.

“Thank you for all the hard work,” Ron Shuffield told us. “ I know the commitment that it takes to reach these highest levels, which makes me appreciate your commitment even more.”

2013 Accomplishments for Scott Patterson in South Florida

No matter which statistic you consider, one thing is clear: I get results on the local housing market! Just check out these figures on my 2013 sales activity:

  • $43 Million of sales
  • #8 Producer Company wide (Chairman’s Club Diamond Level)
  • Ranked #1 in Aventura
  • Ranked #1 in Broward
  • Ranked #8 in Miami-Dade

How I Help You on the Local Housing Market

So what exactly does it take to be recognized as a top performing REALTOR® in one of the most competitive real estate companies in the country?

First, I am dedicated to my clients. I work tirelessly to get the results they want on the market, whether it’s finding a luxury home or selling their current South Florida home.

Second, I have years of experience assisting South Florida home buyers and home sellers navigate the market. This familiarity with the area enables me to provide sage advice to all my national and international clients in such markets as:

  • Aventura, Florida
  • Golden Beach, Florida
  • Bal Harbour, Florida
  • Hollywood, Florida
  • Hallandale, Florida
  • Sunny Isles, Florida

Finally, I offer valuable and user-friendly real estate tools that further make the home buying and home selling process seamless for you! These include:

  • State of the Marketing throughout the world
  • Relationships and Aligning my Sellers and Buyers with the right Attorneys and financial resources
  • Buyer and Seller FAQs
  • Many resources over the years for both my Sellers and Buyers

Connect With Me Today! I’d Love to Represent You on the South Florida Housing Market!

Why work with an average real estate agent when you can work with a top-performing South Florida REALTOR® who has a track record for getting results!

Contact me, Scott Patterson, today to discover how I can help make your South Florida real estate dream a reality!

Until next time,

Scott

3 Reasons Why Miami Beach Is Enjoying Plenty of Overseas Money

South Florida real estate newsAs I noted in one of my recent blogs, the South Florida real estate market is enjoying quite a healthy boom of new construction condominium projects.

And these projects are being spearheaded by interested foreign investors.

Why are foreign nationals deciding to invest their money here in South Florida? Here are the top three reasons:

  • Their foreign currency is stronger than the U.S. dollar, which means a greater return on investment for them
  • The South Florida real estate market is seen as a luxury destination for people all over the world
  • South Florida real estate is so depreciated in value from the last few years that it magnifies the kind of return on investment these foreign nationals can get.

More Details on the Foreign Investment Boom in South Florida

It hasn’t been the easiest last few years for the South Florida real estate market, as detailed by a recent article I was reading.  For instance, condo values dropped a staggering 60 percent from their peak, according to the Miami Association of Realtors. And available credit for interested home buyers was hard to come by.

But there’s a Renaissance of sorts taking place on the South Florida real estate market. It’s breathing new life in to the market, and a lot of that is thanks to foreign investors.

Here’s a look at recent activity in the condominium market:

  • There are 118 condo towers proposed in the Miami area, which includes 35 under construction.
  • The 41 towers that are proposed for downtown will add 12,100 new units. Although that’s a departure from the 22,000 units that were built between 2003 to 2008, it’s still a remarkable improvement!
  • And recently, the Commerce Department released data that showed nationwide residential building permits increased to their strongest pace since June 2008.
  • The department further reported that about one in three building permits issued this year has been for the large multifamily communities.
  • In the South Florida region (which includes Miami-Dade, Broward and Palm Beach counties), about 70% of residential construction permits issued through October were for multifamily units.
  • Meanwhile, about 85% to 90% of new-construction buyers are foreign, mostly from Latin America.

Experts are saying that developers have been encouraged by strong international demand that usually results in cash-financing. This model is viewed as safer than bank loans.

Consequently, a lot of developers are increasingly relying on buyers’ deposits to fund construction, versus debt from banks.

Experts are also saying that Miami is a microcosm that is being reflected on that national housing market. In truth, more markets are turning to multi-family buildings like the ones we’re seeing in South Florida  because it was the single-family home industry that dominated during the bubble years before the market crash.

Although it’s true that most national construction is still single-family homes, the uptick in recent construction activity has been dominated by multi-family homes.

Buying and Selling South Florida Real Estate

It is definitely an exciting time to be navigating the South Florida real estate market, and that’s thanks in large part to all the interest we’ve been receiving from foreign investors!

If you’re thinking about buying or selling a South Florida property anytime soon, it would benefit you to work with a REALTOR® that has a firm understanding of the local housing market and its dynamics.

So contact me, Scott Patterson, today! I have years of experience working in this area and have helped scores of South Florida residents just like you!

Until next time,

Scott

How the 3.8% Real Estate Tax for South Florida and the U.S. Really Works

South Florida home salesRecently, the National Association of REALTORS® released a helpful statement about how health care reform does and does not affect real estate taxes.

Evidently, rumors have been circulating for months that the law contains a 3.8 percent tax on real estate.

In fact, the NAR has said that the tax does not target real estate and will likely not affect most home sales. That’s because this tax will only affect high-income households who experience substantial financial gains after an asset sale (including a home sale).

The National Association of REALTORS® went on to say that the tax would likely only affect 2 to 3 percent of home sellers.

Dispelling Rumors on the Real Estate Tax

Here’s what else the National Association of REALTORS® wants you to know about health care reform and how it affect real estate taxes:

The tax will affect few home sellers because there are a lot of criteria that must be met first for the tax to apply

  • First, the home sale gain on the principal residence must be greater than the $250,000 to $500,000 capital gains exclusion that’s in effect today. Please note, this says gain and not sales amount. Thus, it’s a pretty substantial profit margin.
  • Second, those homes that do see a gain of more than $250,000 to $500,000 (specifically $250,000 for single filers and $500,000 for joint filers) need only count the amount above the exclusion into the tax calculation. This would still only apply to high income households, which is defined by law as single people earning $200,000 a year. For joint filers, that figure is $250,000 a year.
  • Once that value is plugged in and if it’s seen as taxable, then the amount could be subject to a 3.8 percent tax.
  • Although the tax took effect in 2013, any impact on taxes would not happen until 2014 because the tax filer would do the calculation in 2014 for the 2013 tax year.
  • Finally, because this is not considered a tax on a real estate sale but rather on a capital gain, it would not be calculated at the time of closing. Rather it would be calculated at the time the individual files his or her taxes.

Of course, it’s important to check with a professional tax preparer about your specific situation but this is generally how the tax works.

Your Dedicated South Florida REALTOR®

Hopefully you now have some added clarity on what the health care reform tax on real estate does and doesn’t’ do.

For more information on this recent change as well as some perspective on how it may affect you as a South Florida home buyer or seller, make sure to contact me, Scott Patterson.

I will be more than happy to assist you with all of your South Florida real estate needs in such communities as:

  • Aventura, Florida
  • Hallandale, Florida
  • Sunny Isles, Florida
  • And others!

Until next time,

Scott

French Top the Miami Real Estate Market for Most Interested Buyers

South Florida Home BuyersMove over Brazil, there’s a new international market that is newly interested in South Florida real estate.

According to a recent article I was reading, the French top the list for most consumers searching Miami area real estate.

This will undoubtedly have an impact on the local housing market as well as home seller strategy on attracting potential buyers.

South Florida Real Estate for Sale

The article I was recently reading noted that in June, the Miami Association of Realtors reported that France had moved into the top spot for consumers searching Miami homes on Miamire.com.

The association also announced that foreign consumers have become increasingly interested in Miami real estate.

Here’s what else the Association recently discovered:

  • This marks the second time this year that French consumers topped such a list. The last time this happened was in April.
  • Experts credit the surge in French interest to the fact that Miami has been exhibiting at the Paris expo every year since 2005, which has grown interest.
  • French buyers consistently rank in the top seven countries investing in Miami real estate, making it higher than any other European country.

The association also revealed the other top countries searching for South Florida real estate on Miamire.com, which is the Miami Association of Realtors Property Search. They are:

  • France
  • Brazil
  • Canada
  • Venezuela
  • Argentina
  • Colombia
  • India
  • Germany
  • Mexico
  • United Kingdom
  • Italy
  • Belgium

Experts also pointed out that this is the first time that Belgium even made an appearance on the list.

Your South Florida Real Estate Experts

So what does all of this mean to the average South Florida home seller? It means that there’s a broader prospective home buyer market to advertise too besides just domestic consumers.

It also means that it’s important for sellers to effectively use marketing materials to reach potential sellers all over the world.

This is made easier when home sellers work with seasoned South Florida real estate experts like me, Scott Patterson.

For help listing your South Florida home on the market, please contact me, Scott Patterson, today.

I’ll be more than happy to assist you as a home seller by offering valuable insight, intuitive home-selling resources and more!

Until next time,

Scott