What Makes Scott a Hands-On Real Estate Expert

When you’re looking to buy or sell a home in South Florida, it’s crucial to work with an agent that offers more than just superior service. In a recent article for Aventura Magazine, Scott Patterson took the time to discuss his hands-on approach to real estate, as well as what makes him different than other agents.

Learn More About the Market and Scott Patterson

As the world continues to navigate the ongoing global health crisis, the real estate industry has gone through some pretty drastic changes. However, local expertise, longevity in the market, and decades of experience have given Scott the ability to support his clients’ shifting needs.

Here’s what Scott had to say about his own illustrious career and how the South Florida market has changed since the spread COVID-19.

How did Scott start his career?

Scott pointing at a graphic

Although he originally hails from Tennessee, Scott has lived in the Miami area since 1996, which is also when he started his career with EWM Realty. It’s rare to see any agent remain with the same brokerage for so long, but Scott believes that it’s a testament to his commitment and dedication.

Scott’s firm, an affiliate of Berkshire Hathaway, is also considered to be one of the globe’s top international companies. When clients see the recognizable name and branding, they immediately know they’re working with someone they trust.

What makes him different than other agents?

Talking at a table

Scott prides himself on being involved in every aspect of a sale, whether he’s selling a waterfront condo in Hollywood or a $15 million estate in Stuart. And when you work with Scott, it’s about more than just closing a transaction—he thrives off of building relationships with clients that last a lifetime.

“When you hire me, you get me…I truly enjoy the entire process from the initial meeting until the closing and beyond…” says Scott. “[this] has organically created a loyal client base.”

How’s the market right now?

Florida high rises

Despite the fluctuating economy and stock market, it’s still possible to make a move here in South Florida. When asked about the current state of the market, Scott noted that he saw a dip in international sales, but a rise in buyers from major metro areas like New York and Chicago.

Many buyers believe that living in a warmer climate can help combat the spread of COVID-19. However, the South Florida lifestyle also offers a level of coastal luxury that you won’t find anywhere else, especially if you love to boat, golf, or take in the natural surroundings. This makes it an attractive destination for just about anyone!

Will there be any other changes?

Scott selling Florida homes

South Florida’s real estate market will likely see even more changes during the next few months. Scott predicted that single-family home sales will begin to rise, and certain desirable features will dominate the market.

More outdoor space, a larger home office, more square footage, and a large backyard are now at the top of many buyers’ wishlists. So if you’re thinking about selling soon, you may want to catch up with the latest trends and update your space accordingly.

Ready to Take Your Next Steps?

Don’t trust just any agent to help you buy or sell your South Florida home! The Scott Patterson Group has all the tools you need to get top dollar or find your perfect place, so just let us know if you have any questions.

Still on the fence about making a move? Check out our team’s achievements and reviews to see what we bring to the table.

Why You Should Buy a Home on the South Florida Waterfront

South Florida is known for its gorgeous homes, sandy beaches, and endless coastal beauty, which is part of why it’s the perfect place for anyone to live. If you’re eager to embrace a lifestyle that’s both relaxing and luxurious, the South Florida waterfront could be the place for you.

The Benefits of Living on the South Florida Waterfront

Are you thinking about making a move to the South Florida waterfront? When you live here, you’ll quickly discover why so many people choose to call the Sunshine State home. There are also plenty of benefits that come with buying a house in one of the best vacation destinations in the country—here are just a few.

Shopping and Dining Areas

friends dining outside

There are some amazing areas around South Florida that are ideal for shopping, like The Shops at Sunset Place and The Galleria at Fort Lauderdale. There are even more places to eat, too! South Florida is known for its delicious cuisine, and there are tons of food festivals that are held around the area.

Secluded Areas Exist, Too

Secluded Beach Area

If you’re not a fan of the hustle and bustle of city life, you’ll also be able to find secluded areas in South Florida where you can unwind in total serenity. Whether you want to live quietly by Pensacola Beach or a little bit off the coast, you’ll have no trouble finding your own slice of paradise in the middle of nowhere.

Living on the Waterfront

Beach Walkway

South Florida has beautiful rivers, canals, and oceanfront homes that are currently on the market. In fact, many of the area’s most prestigious communities are situated right on the water, and they also offer some beautiful views. These neighborhoods are perfect for anyone who likes to swim, boat, or even just relax by the ocean. 

Great Home Values

Florida house on a canal

The housing market in most areas of South Florida is strong, which has led to a booming inventory of houses available for buyers. Plus, with interest rates being as low as they are, you’ll probably get a great deal on your new home!

The Sunshine State

Sunset on the Beach

There’s a reason why Florida is nicknamed the Sunshine State. The year-round sunshine and warm temperatures attract people to visit, move, and even retire to Florida. When the weather is this beautiful all the time, you can spend your days relaxing outside, enjoying outdoor activities like swimming or playing tennis, or just watching the waves.

Ready to Make the Move?

If you’re looking to buy your next home in South Florida, then the Scott Patterson Group can help! We have plenty of resources for you to explore, and we would love to help you settle in. If you’re ready to take the next steps, contact us today!

Pandemic Picnic: The 4 Best Beaches for Picnicking in South Florida

After being cooped up for two months, it’s time to go outside and soak up the sun! Here in South Florida, our beaches are open, and as long as you maintain proper social distance, you can enjoy a day out by the ocean. Why not bring a meal out there, too?

South Florida Beaches Are Ready for Picnics

Due to everything going on right now, you’ve probably been stuck at home for quite a while. Now is a great time to plan a visit to South Florida’s beaches, and you could even pack a meal to enjoy, too. Whether you go with family or even take a book and head down solo, you’re bound to have a great time at any one of these South Florida beaches.

1. Sanibel Island

Beach Through the Trees

This beach is known for the beautiful shells and birds that line its coast. There’s no better place to watch the ocean waves while enjoying a good meal! It’s also pretty secluded, so you shouldn’t have to worry too much about other people or maintaining social distance. 

2. Siesta Beach

Beautiful Beach Scene

This popular beach is known for having sand that’s made out of quartz crystals. That means it’s always cool, which makes it ideal for the perfect summer excursion—eating a meal here won’t be too hot, and the clear ocean water will leave you feeling refreshed and revitalized. 

3. Clearwater Beach

Windy Beach Day

This location is perfect if you’re looking to spend some time outdoors and enjoy more than just a meal. There are bike trails around the nearby town, and you’ll also be able to take in the atmosphere of a relaxing beach. While Clearwater Beach is mostly known for the restaurants around it, you can still have a great day on the seashore even if they’re closed. 

4. Pensacola Beach

Beach Dunes

If you’re looking for a magical place where you can relax along the dunes while taking in the view, then Pensacola Beach is a spot you have to visit. You’ll have a great time watching the local wildlife and unwinding on sandy dunes—it’s also the perfect place to picnic! Dolphins are known to come pretty close to the shoreline, so keep your eyes peeled for them.

Are You Moving to South Florida?

If you’re looking for more things to do in the South Florida area because you’re about to buy a home here, then we can help! The Scott Patterson Group has all the tools you need to find your dream home. Contact us if you’re ready to take the next steps, and make sure to check out the resources we have for buyers!

The Top New Restaurants in South Florida You Won’t Want to Miss

The Sunshine State is known as a hallmark of culinary innovation, and one visit to the Miami area is all it takes to send your tastebuds to a new dimension. While it might seem like a different eatery is popping up on every corner, there are a few newcomers to our area’s restaurant scene that you won’t want to miss. Here’s our round-up of the best new restaurants in South Florida.

Gregory’s Diner

Diner chair

There’s something truly wonderful about enjoying your favorite comfort food. Although diner fare isn’t exactly high cuisine, Gregory’s is here to change your perspective. The team behind Mandolin Aegean Bistro is expanding their culinary footprint with Gregory’s, which features dishes inspired by their grandparents. You won’t find another restaurant in Miami that features classic club sandwiches and caviar service!

CHICA Miami

Tacos at New Restaurants in South Florida

Lorena Garcia, a finalist from Top Chef Masters, has returned to Miami to showcase her finest bites. CHICA’s second location on 4th Street has amassed quite a crowd—and one visit is all it takes to understand the hype. Diners love the unique takes on Latin American cuisine, which includes everything from ceviche to arepas.

Le Jardinier

Smoothie bowl at New Restaurants in South Florida

Ready to explore some of the best vegetarian cuisine, all with a French twist? Local produce is the star at Le Jardinier, where the atmosphere is as lush as the fresh bok choy. After finding success in New York, master chef Alain Verzeroli decided to bring his one-of-a-kind flavors to Miami—and Floridians have welcomed him with open arms.

Merci

Gyro at New Restaurants in South Florida

Head to Downtown Hollywood’s Restaurant Row to experience everything Merci has to offer. This eatery might seem like a club, but the shish kebabs and lamb chops simply can’t be beat. The $50,000 marble dance floor is another luxe touch that you won’t find anywhere else!

GoGai

Pad thai

Andrew Gong and Niti Masintapan are back with another addition to their Go restaurant lineup, and it’s the best place in Hollywood to sample some Thai street favorites. Although there are only 21 items on the menu, it’s easy to find something new to try. Locals absolutely love the larb gai!

Sidecar Speakeasy

Bar with bottles

Get ready to celebrate the Roaring Twenties—Sidecar Speakeasy will have you feeling like a flapper or a gangster. Valeria and Clayton Chelley are no strangers to the restaurant world, and their latest Prohibition-style offering is one of Hollywood’s top spots. However, you’ll have to get the secret door code by calling the bar or checking out their social media!

The Best New Restaurants in South Florida Are Waiting…

Thinking about making a move to the Northern Miami area? While you’re exploring some of the best new restaurants in South Florida, you might also want to scope out a new place to live! Luckily, we have all the resources you need to find your dream home—and they’re all just a click away. Just give us a call if you have any questions!

6 New Year’s Eve Parties & Celebrations Around South Florida

Every time we cross into a new year, it’s a special occasion, but this year, we won’t just be entering into a new year—we’ll also be kicking off a new decade.

As we say goodbye to the 2010s, it’s a great time to reflect on the changes and growth that this decade brought…but it’s also the time to celebrate what the 2020s have in store! Wondering what sort of New Year’s Eve celebrations are happening around the communities of South Florida? Here’s your quick guide.

Fontainebleau’s New Year’s Eve with the Jonas Brothers

The Jonas Brothers, this year's headliner for Fontainebleau Miami Beach's New Year's Eve event.
Photo courtesty of hollywoodreporter.com

When: December 31st, 9pm

Where: Fontainebleau Miami Beach

What: Every year, Fontainebleau Miami Beach brings in a big name artist for 21-and-over New Year’s Eve celebration. This year, the Jonas Brothers will be hitting the stage and playing poolside all night long! There are a variety of ticket packages available, including reserved tables right by the action, and a family experience area for guests under 21. The base ticket for premium admission also includes access to an open bar!

A Night of Elegance

A man wearing a tux for a New Year's Eve event.

When: December 31st, 8:00pm

Where: Leona’s Palace, Hollywood

What: If you’re looking to ring in the New Year in style, then A Night of Elegance is the red carpet event you’ve been waiting for. Live music will be provided by Gairy Sweetness, DJ Squeeze & DJ Capone, and complementary glasses of champagne will be distributed before the midnight countdown.

Bayfront Park New Year’s Eve

Fireworks in the sky.

When: December 31st, 8pm

Where: Bayfront Park, Miami

What: One of the largest free dance parties in the city and home of the “Big Orange” drop, the Bayfront Park New Year’s Eve event consistently tops lists as one of the best celebrations in the country of its kind. In addition to the free celebration, Miami local Pitbull will be hosting a VIP event at the park, filled with gourmet food, craft cocktails, and live music from Mr. Worldwide himself.

New Year’s Eve at GG’s Waterfront

Four glasses of champagne served for a New Year's Eve event.

When: December 31st, 4pm

Where: GG’s Waterfront

What: This year, Hollywood’s popular GG’s Waterfront restaurant will be serving up their five-star seafood and waterfront views all day long. Early dinner kicks off at 4pm with a chef’s prix fix, and a Gala party will be held at 9pm, where guests can also enjoy live music, dancing, an open bar, and party favors.

Miami Beach New Year’s Eve Cruise 2020

A wine glass on a cruise ship.

When: December 31st, 9pm

Where: Anticipation Sternwheeler, 1200 N. Ocean Dr.

What: Celebrate the new year from one of three decks right on the water, as you cruise from Hollywood Beach to Miami Beach on the Anticipation Sternwheeler. Not only will you have prime views of the fireworks all around the area, but you can also enjoy bouncing from deck to deck to enjoy the festivities. On the first deck, you’ll find a DJ and casino games, the second offers dancing and live music, and the third slows things down with fresh air and scenic views.

New Year’s Eve Party at Miami Shores Country Club

A man wearing a suit for a New Year's Eve event.

When: December 31st, 8pm

Where: Miami Shores Country Club

What: Bottomless bubbles, an open bar, fresh seafood, delicious desserts, party favors, live music—Miami Shores Country Club is pulling out all the stops for their New Year’s Eve bash. It’s sure to be equal parts elegant and exciting!

Ring in the New Year in South Florida

New years are for new beginnings…and what better way to start anew than by finding a home in South Florida? If you’re thinking of relocating to the area, I’m here to help. Take some time to explore my in-depth guides to the area, browse my resources for buyers, and narrow down your options with my specialized search tool. Once you’re ready to take the next steps, I’m just a phone call away!

Looking Back on 2019: The Top Home Design Trends of the Past Year

With each new year comes new trends—in food, in fashion, in entertainment, and, of course, in interior design. This year was all about sleek minimalism, and you can expect much of the popular trends of 2019 to carry through into 2020.

Here’s a look back on the top design trends of the past year—and which ones you can expect to stick around next year.

Nordic Touches

A Nordic inspired interior design.

If you put industrial design and minimalism into a Venn diagram, Nordic influence would be the overlap in the center. In practice, Nordic touches look like muted tones of gray and blue, dark metal and rich wood accents, and plenty of natural lighting. It’s clean, it’s bright, and above all, it’s stylish.

Here to stay?

  • In 2020, you can still expect to see many elements of the Nordic trend in interior design, particularly in color palettes. Keep an eye out for ways to increase the lighting and draw attention to colors in your own space!

Statement Pieces

Lights used as a statement piece.

This year was all about minimalism, but that’s not to say there wasn’t room for creative expression. Statement pieces—whether in furniture, lighting, rugs, or any other feature—were all the rage for pulling rooms together, including intricate wall lighting, ornate rugs, and curved couches and chairs.

Here to stay?

  • In our opinion, statement pieces will stick around next year, but in a different way. We expect there to be a move away from actual physical statement pieces, and instead a use of colors to draw in the eye—especially through furniture.

Plant Life

Houseplants, a popular 2019 interior design trend.

This year, everyone—but especially millennials—went all in on house plants. Check any hip Instagram or Pinterest account, and you’ll see rooms filled with potted plants on shelves, hanging plants suspended from the ceiling, and greenery atop every table. And it makes sense—plants not only boost your mood, but are also a great way to fill space in your home!

Here to stay?

  • Plants can be a bit of a commitment, so unless people accidentally kill theirs off, you can expect them to stick around for a while…at least through 2020. Next year, we may even see favor shift to larger plants!

Geometric Patterns

Geometric designs in a living room.

Honeycomb shelving, geo terrariums, octagonal mirrors—you couldn’t walk into a store this year without seeing some form of geometric home decor. The trend was in part influenced by its ability to mesh well with other popular designs, like industrial and boho chic.

Here to stay?

  • The dynamic nature of geometric patterns doesn’t fit too well with minimalistic design, so you shouldn’t count on this trend lasting into next year.

Dark Colors

A dark kitchen, a popular 2019 design trend.

Perhaps influenced by the blues and grays of Nordic design, dark colors were splashed throughout homes everywhere this year, particularly in kitchens. Edgy shades of black, grey, and blue blended well with metallic and wood accents and preserved that modern and minimalistic atmosphere.

Here to stay?

  • Dark colors certainly fit the bill for next year, but we also wouldn’t be surprised to see them moving out of favor as people gravitate towards lighter pastels and muted tones—which tend to open up the space a little more than the former.

Stay on Top of the Latest Trends

Whether it’s interior design or the hottest new spots in South Florida, my team is here to make sure that you don’t miss out any of the latest trends. Be sure to stay up-to-date with out blog, and check out my top picks around the area!

Thinking of making the move to South Florida? Browse my buying resources, use my specialized search tool to narrow down your options, and check out my area guides to learn about what life here has to offer. Once you’re ready to get started, I’m just a phone call away.

6 Can’t-Miss Holiday Events Happening in South Florida

If you haven’t pulled out the holiday decor and started playing “Jingle Bells” yet, then you’re going to have to get started soon. November is almost over, and we’re nearly at peak holiday season—and the South Florida area is coming alive with celebrations!

From festive parades to snow-filled festivals, here are the top holiday events to check out around the area this year.

45th Annual North Miami Winternational Thanksgiving Parade

A marching band in a parade.

When: November 28th, 10am

Where: Along 125 Street from NE 6 – 12 Avenues

What: Marching bands, giant floats, festive characters—the North Miami Winternational Thanksgiving Parade has been going on for decades and is quite the staple in the South Florida area. If you need some plans on the morning of your Turkey Day, be sure to come out and watch.

North Miami Beach Tree Lighting Ceremony

A Christmas tree with lights on it at a holiday event.

When: December 5th, 6pm – 8pm

Where: City Hall

What: Ring in the start of the holiday season with the rest of the North Miami Beach community at the annual Tree Lighting. Not only can you witness the dazzling lights come alive on this year’s tree, but there will also be Christmas carols and refreshments available. It’s the perfect way to get in the holiday spirit!

Hollywood Beach Candy Cane Parade

A person holding a candy cane beside twinkling lights at a holiday parade.

When: December 7th, 7pm

Where: Hollywood Beach Boardwalk

What: Fun fact: the Hollywood Beach Candy Cane parade is one of the longest running parades of its kind in the entire country. What started as a small gathering in the 1950s has grown to become a tradition for thousands! If you’re curious what sort of floats and entertainment to expect, you can check out a few videos of the previous year’s parades here.

Christmas Near the Beach

Santa Claus.

When: December 14th

Where: Arts Park @ Young Circle

What: A giant Christmas tree, a Christmas pageant, Santa Claus, live music, dancing, giveaways—Christmas Near the Beach packs all of the holiday highlights you can think of into one event. The celebration lasts for five hours and is totally free to attend, and often brings in several thousands visitors of all ages from around the area.

Snow Fest & Community Safety Day Parade

A little kid sledding down a snow hill.

When: December 14th, 5pm – 11pm

Where: City Hall

What: Snow in Florida? At the Snow Fest celebration—one of the biggest holiday events in the area—anything is possible! Last year, over 10,000 people came out to enjoy the giant snow mountain, rock climbing wall, carnival rides and games, food and drinks, live music, and more. This year promises to be even bigger than the last!

Winterfest Boat Parade

Fireworks over a body of water at a holiday event.

When: December 14th, 6:30pm – 8:30pm

Where: 512 NE 3 Ave., Fort Lauderdale

What: Heralded as “the Greatest Show on H20,” the Seminole Hard Rock Winterfest Boat Parade lasts for 2.5 hours and stretches 12 miles along the waters of New River, to the Intracoastal Waterway, to Lake Santa Barbara. The pre-show features tons of non-motorized vehicles, while the main event brings in giant showboats and yachts, each decked out in holiday decor and dazzling lights. You can also expect live music and special guests throughout the night!

Discover Life in South Florida

You don’t have to miss out on celebrating all of the best holiday events—not when you find your home in South Florida! Take some time to get to know a little more about what life here has to offer by browsing my area guides and top local picks.

Once you’re ready to get the ball rolling on your real estate journey, narrow down your options with my buying resources and specialized search tool, and give me a call to get started!

The Best Rainy Day Attractions in the South Florida Area

We might not get typical winter weather in South Florida, but we’re not immune to a chilly rainy day here and there. Luckily, even when the weather doesn’t reflect our reputation as the Sunshine State, you’ll still find plenty of things to do!

Here are the top rainy day attractions around the South Florida area to check out during the next cold snap or downpour.

Dezerland Park

Arcade games to play on a rainy day.

An arcade, virtual reality games, mini bowling, trampolines, a bar and lounge—Dezerland Park is a one-stop shop for all things entertainment. With over 250,000 sq. ft. of indoor space, there’s plenty of room to burn off that rainy day energy.

Perez Art Museum Miami

An art museum.

Miami’s flagship art museum, the Perez Art Museum offers stunning displays of modern and contemporary art from the 20th and 21st centuries. The building itself is quite the sight—designed by Pritzker Prize winning architects Herzog & de Meuron—with sleek and sharp lines jutting out to the waterfront. You could spend a whole day listening to the rain gently fall on the rooftop as your browse the latest exhibits.

Museum of Contemporary Art

A modern art museum.

If you want to make the art museum rounds, the the Museum of Contemporary Art in North Miami should be next on your list! The 25,000 sq. ft. building houses a rich collection of sculptures, paintings, and more created by local, national, and international artists. Keep in mind, the main gallery of the museum is closed until November 26th, but will reopen after the installation of two new exhibitions—Cecilia Vicuña’s About to Happen and Alice Rahon’s Poetic Invocations

Frost Museum of Science

A woman standing in front of the glass at an aquarium.

A beautiful new addition Miami’s Museum Park, the Frost Museum of Science stretches across four acres of land, offering a state-of-the-art planetarium and aquarium, as well as six floors of interactive exhibits.

The three-level aquarium mimics the Gulf Stream, with the top floor reserved for creatures of the open water like hammerhead sharks and mahi-mahi, the second floor for colorful parrotfish and damselfish, and the bottom level for fish of the deep—showcased through the breathtaking 30-foot oculus.

Not to be outdone, the planetarium offers an 8K visual system, which is twice what you’d find in a typical planetarium, as well as six 3D-capable projectors and 250 seats. If you haven’t visited the Frost Museum yet, it should be at the top of your list!

Pines Ice Arena

Two girls ice skating at an indoor ink.

Want to get in the holiday spirit? Spend the day hitting the ice at Pines Ice Arena! The indoor rink hosts public skates sessions every day of the week and offers skate and helmet rentals.

HistoryMiami

Books on display at a museum.

HistoryMiami is a Smithsonian Affiliate in heart of downtown that’s committed to sharing and remembering Miami’s past. The museum houses over 37,000 artifacts, dating all the way back to the prehistoric ages, detailing over 10,000 years worth of local history. The current rotating exhibit is all about the highlights of the Pro Football Hall of Fame, and you’ll also find collections on the Miami International Airport, the Whitman Family, and the history of our unique local culture.

Boxroom Escape Games

Old keys hanging up in an escape room.

If you’ve never done an escape room before, it’s definitely worth a try—and Boxroom Escape Games was voted #1 in South Florida! Teams can be comprised of 2 – 8 people, and there are six rooms of varying difficulty to choose from. See if you can solve the puzzles and escape in 60 minutes!

Explore Life in South Florida

No matter the season or the weather, you’ll always find something new to explore around South Florida. If you need a few more suggestions for rainy day attractions, check out my top picks for local spots!

Thinking of making South Florida your new home? I can help with that, too! With years of local experience, a wide variety of helpful resources, and a commitment to achieving your goals, I’m here to make sure your real estate experience is as seamless and stress-free as possible. Ready to take the next steps? Just give me a call.

Sell Your Home Fast & for Top Dollar with My Extensive Marketing Plan

Pricing right. Staging for success. Flexibility with showings. There’s a lot that goes into selling a home…but none of it matters if you’re not getting buyers through the door. For that, you’ll need a marketing plan—and an effective one at that.

Luckily, I can help. Over the years, I’ve carefully developed a comprehensive, strategic marketing plan that’s tailored to each of my clients’ needs. If you want to get buyers through your door, here’s how I can help you do it.

Onsite Marketing Plan

A professionally staged living room.
  • Professional staging advice: Homes that are effectively staged not only sell faster than those that aren’t, but also sell for a higher price. I’ll help you create an in-depth, personalized plan to make sure your home looks its best!
  • Custom property brochures: I’ll create a custom brochure that highlights the best parts of your home. It’s perfect for passing out to potential buyers and other agents!
  • Buyer/broker prospectus: This packet will contain important info like survey, elevation certificate, maps, brochures, property disclosure and more, all in one convenient place.
  • Visitor follow-up and thank you card: As long as the buyer is not represented by another Realtor, I’ll be sure to send them along a thank you card after their showing, just to keep your home fresh in their minds.

Professional Photos

A drone hovering above a person's hands.

These days, buyers are more likely to tour a home online before ever seeing it in person. That means your photos can make or break the deal. For my clients, I hire one of the best photographers in the South Florida area, equipped with remote flashes and Photoshop editing to give you the highest quality product.

But it doesn’t stop there! I also utilize top Aerial drone technology to create stunning bird’s eye photos and video tours.

Print Marketing

A pair of glasses sitting on a print publication.
  • Magazine display ads: Want your home advertised to buyer’s agents in South Florida and beyond? With my marketing plan, you can expect a spot in renowned South Florida magazines and national/international magazines such as Christies International Real Estate.
  • EWM publications: The Southeast Florida-based EWM Realty has two publications: their “Lifestyle Magazine” and “Casa and Condos.” Both are mailed to specific neighborhoods and homes in the area—and both can feature your property.
  • Classified ads: Some of the best writers in the area will put words to the magic of your home, creating compelling copy that’ll be placed in papers like the Miami Herald, Sun-Sentinel, and South Florida Business Journal.
  • Postcards: You never know if anyone in your immediate area knows someone looking for a home nearby! I’ll send out “Just Listed” postcards filled with high quality photos and detailed info to a large radius around your neighborhood.

Email & Web Marketing

People pointing to a home tour on a laptop screen.
  • Email blasts: Since I’ve been working in real estate around South Florida for years now, I’ve built up an impressive collection of local contacts and potential buyers. I’ll send email blasts to both to make them aware of your property.
  • Professional video tours: Want buyers to be able to see what makes your home so one-of-a-kind without even leaving their couch? My professional video tours will showcase the finest details of your property.
  • Domains: I’ve got over 70 active domains on the internet, and I’ll make sure your home is listed on each.
  • Social media platforms: Google, Facebook, Instagram—I’ll use my established social media platforms to help spread the word about your home. Through increased engagement, you stand to get thousands of extra eyes on your property.

Ready to Learn More about My Marketing Plan?

That’s far from the end of what my comprehensive marketing plan offers. Want to learn more? Give me a call today, and I’d love to talk about what your tailored strategy might look like.

In the meantime, feel free to browse my additional resources for South Florida sellers. Any questions along the way? Just let me know!

Buying in the Winter? It’s Easier than You Think!

Many people believe that have to buy or sell their homes during the peak real estate season—but this is a common myth that you shouldn’t fall for! When you live in sunny South Florida, buying a home in the winter can be a breeze. It may come as a surprise, but here’s why you shouldn’t let the season stop you from buying.

Less Competition

Person with keys buying in the winter

When it comes to real estate, supply and demand is the name of the game. Most people are looking to buy a home from May to August, but don’t fall prey to all the hype. In Florida’s hot market, it’s easy to be swept away by the competition. If you want to move during peak season, be prepared to be outbid and go against thousands of other buyers.

Want to take things at your own pace? Buying in the winter allows you to peruse the market without rushing. Homes sit on the market for much longer, so you won’t have to schedule a showing the day the home lists (unless you want to!). Less competition also means less stress, which will make the process that much simpler.

Prices Are Lower

Money, check book, and wooden house

As I mentioned before, lower demand means a higher supply. When it comes to real estate, that means buyers have more room to negotiate a lower price with motivated sellers. This is definitely the case in the winter—although you’ll have fewer homes to choose from, you could get a great deal that you wouldn’t find during the summer.

On average, home prices take the biggest dive in January, with November and December close behind. You can save tens of thousands of dollars if you time your move right—and sellers are often eager to work with a motivated buyer.

More Flexibility

Agent and client looking over a contract

Imagine not having to compete with hundreds of other people to book a moving company, find a lawyer to handle the closing, and handle all the other details of buying a home. Buying in the winter means you can avoid all of these hassles, which will make a stressful process a whole lot smoother.

Because fewer people are making a move during the colder months, you might even get a deal on a moving service. And because you’re in the South Florida area, you won’t have to deal with inclement weather or tons of snow! Even real estate agents are less swamped during his time of year, so there’s a good chance that your home search will be a breeze.

Thinking About Buying in the Winter?

There are so many reason to consider buying your next South Florida home during the colder months. Ready to take your next steps? Give me, Scott Patterson, a call. I’m here to be your all-in-one South Florida resource, and I have tons of buyer info to help you navigate the process. Just give me a call with any questions—I’d love to chat!